I’ve been noticing a worrying trend over the last few months. I’ve been building websites, waiting for them to get indexed and then adding some AdSense blocks on the pages. After optimizing, submitting to a few places and getting some regular traffic to the sites I was hoping that they would be earning a few dollars a day – that’s what happened a few years ago.
But I think Google must have changed the rules a bit because despite my AdSense account reporting dozens of clicks and CTR’s of 5-10% on most of the sites, the amount I’ve earned from all those clicks is precisely zilch. Nothing.
This is unusual because out of all the sites in my account only one of them is now earning money from AdSense, and it’s not even designed to! It does get plenty of traffic though.

Over 50 clicks and no AdSense earnings
I’m guessing that my sites are under some kind of filter which means that they don’t earn any money for the clicks they generate. Maybe Google thinks they are not high quality sites, maybe the CTR is too high, I’m not sure. There is also the issue of Smart Pricing in AdSense, but even if this applies to my account, I should be earning something for those clicks.
Does anyone else have the same experience? Lots of traffic, plenty of clicks but still earning nothing in AdSense?
